The Münchausen Effect and the post-truth era advertising messages: critical analysis on fallacious and enthymematic advertising slogan argumentation

Abstract: Humans have always been prone to adorning the truth and to producing twisted fallacious arguments in order to sketch a truth (i.e., their own truth) that best suited their interest at a certain time, within certain circumstances. Even more, the communication climate of nowadays has moved from face-to-face communication - that offered a limited kit of means to mold the truth - towards the emerging technology mediated virtual communication that enhances the dressing up and the re-shaping of truth to make the message more appealing to its target public to such an extent that truth loses its substance and may turn into its opposite. Advertising messaging exhibits some contradictory characteristics that are involved in producing what we call and aim at coining here as the Műnchausen Effect. Our research findings have shown that all of the 100 taglines on bestslogans.com relied on enthymematic argumentation and where erroneous in terms of content, all as non sequitur fallacies. However

Angaben zum Objekt

• Weitere Titel: L'effet Műnchhausen et les messages publicitaires de l'ère post-vérité: analyse critique sur l’ argumentation des slogans publicitaires fallacieuses et enthymématiques
• Standort: Deutsche Nationalbibliothek Frankfurt am Main
• Umfang: Online-Ressource
• Sprache: Englisch
• Anmerkungen: Veröffentlichungsversion ; begutachtet (peer reviewed) ; In: ESSACHESS - Journal for Communication Studies ; 11 (2018) 2 ; 51-66

Klassifikation und Themen

• Klassifikation: Management

Beteiligte, Orts- und Zeitangaben

• Ereignis: Veröffentlichung
• (wo): Mannheim
• (wann): 2018
• Urheber: Vasile, Aurelia-Ana

Weitere Informationen

• URN: urn:nbn:de:0168-ssoar-61469-0
• Rechteinformation: Open Access; Open Access; Der Zugriff auf das Objekt ist unbeschränkt möglich.
• Letzte Aktualisierung: 25.03.2025, 13:50 MEZ