Engaging through storytelling: the interplay of engagement with a story, cause, and charity

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Location
Deutsche Nationalbibliothek Frankfurt am Main
Extent
1 Online-Ressource.
Language
Englisch

Bibliographic citation
Engaging through storytelling: the interplay of engagement with a story, cause, and charity ; day:7 ; month:10 ; year:2023 ; pages:1-28
The journal of brand management ; (7.10.2023), 1-28

Creator
Kaczorowska, Karolina
Conduit, Jodie
Goodman, Steven
Contributor
SpringerLink (Online service)

DOI
10.1057/s41262-023-00343-8
URN
urn:nbn:de:101:1-2023122821105313079188
Rights
Open Access; Der Zugriff auf das Objekt ist unbeschränkt möglich.
Last update
15.08.2025, 7:30 AM CEST

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Associated

  • Kaczorowska, Karolina
  • Conduit, Jodie
  • Goodman, Steven
  • SpringerLink (Online service)

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