Arbeitspapier
Multihoming in the market for payment media: Evidence from young Finnish consumers
We aim at explaining why some consumers use only one medium when paying for their point-of-sale transactions, while others multihome and use many. Using data on young Finnish consumers, we find that one key determinant of multihoming behavior in the market for payment media is consumer awareness. Our instrumental variable estimates indicate that the better informed use 1.2-1.3 times more payment media than the less informed. Because many payment method innovations are typically first used simultaneously with the established methods, our results suggest that increasing consumer awareness could significantly speed up the adoption of new means of payment, such electronic money and mobile payments.
- Sprache
-
Englisch
- Erschienen in
-
Series: ETLA Discussion Papers ; No. 893
- Klassifikation
-
Wirtschaft
Financial Institutions and Services: General
Monetary Policy, Central Banking, and the Supply of Money and Credit: Other
- Thema
-
Payment media
multihoming
consumer awareness
adoption of financial technology
Bargeldloser Zahlungsverkehr
Finnland
- Ereignis
-
Geistige Schöpfung
- (wer)
-
Hyytinen, Ari
Takalo, Tuomas
- Ereignis
-
Veröffentlichung
- (wer)
-
The Research Institute of the Finnish Economy (ETLA)
- (wo)
-
Helsinki
- (wann)
-
2004
- Handle
- Letzte Aktualisierung
-
10.03.2025, 11:41 MEZ
Datenpartner
Dieses Objekt wird bereitgestellt von:
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
Objekttyp
- Arbeitspapier
Beteiligte
- Hyytinen, Ari
- Takalo, Tuomas
- The Research Institute of the Finnish Economy (ETLA)
Entstanden
- 2004
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