Conceptualising and measuring consumer perceptions of brand wastefulness

Location
Deutsche Nationalbibliothek Frankfurt am Main
Extent
1 Online-Ressource.
Language
Englisch

Bibliographic citation
Conceptualising and measuring consumer perceptions of brand wastefulness ; day:8 ; month:4 ; year:2024 ; pages:1-19
The journal of brand management ; (8.4.2024), 1-19

Creator
Gain, Alexandria M.
Coote, Leonard V.
Bonfrer, Andre
Contributor
SpringerLink (Online service)

DOI
10.1057/s41262-024-00360-1
URN
urn:nbn:de:101:1-2406240934286.053580656315
Rights
Open Access; Der Zugriff auf das Objekt ist unbeschränkt möglich.
Last update
14.08.2025, 10:50 AM CEST

Data provider

This object is provided by:
Deutsche Nationalbibliothek. If you have any questions about the object, please contact the data provider.

Associated

  • Gain, Alexandria M.
  • Coote, Leonard V.
  • Bonfrer, Andre
  • SpringerLink (Online service)

Other Objects (12)