Conceptualising and measuring social media engagement: A systematic literature review

Location
Deutsche Nationalbibliothek Frankfurt am Main
ISSN
2662-3331
Extent
Online-Ressource
Language
Englisch
Notes
online resource.

Bibliographic citation
Conceptualising and measuring social media engagement: A systematic literature review ; volume:2021 ; number:3 ; day:11 ; month:8 ; year:2021 ; pages:267-292 ; date:9.2021
Italian journal of marketing ; 2021, Heft 3 (11.8.2021), 267-292, 9.2021

Creator
Trunfio, Mariapina
Rossi, Simona
Contributor
SpringerLink (Online service)

DOI
10.1007/s43039-021-00035-8
URN
urn:nbn:de:101:1-2021121819513987546891
Rights
Open Access; Der Zugriff auf das Objekt ist unbeschränkt möglich.
Last update
15.08.2025, 7:23 AM CEST

Data provider

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Associated

  • Trunfio, Mariapina
  • Rossi, Simona
  • SpringerLink (Online service)

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