Effect of service quality and quality of products to customer loyalty with customer satisfaction as intervening variable in PT. nano coating Indonesia
Abstract: Quality of service and product quality is a determinant factor of customer satisfaction because the service and good product quality will create customer satisfaction. Basically, the purpose of a company is to create a satisfied customer. The creation of customer satisfaction can provide several benefits such as the influence between the company and the customer to be harmonious, providing a good foundation for repeat purchase and the creation of customer loyalty, and forming a mouth-to-mouth recommendation that is profitable for the company. This study aims to analyze the effect of service quality and product quality on customer loyalty with customer satisfaction as intervening variable at PT. Nano Coating Indonesia. This research uses saturated sample technique (census) with all 100 respondents (customers) at PT. Nano Coating Indonesia. In solving this research problem, the author uses path analysis as a research design. The results showed that the quality of service directly pos
- Standort
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Deutsche Nationalbibliothek Frankfurt am Main
- Umfang
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Online-Ressource
- Sprache
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Englisch
- Anmerkungen
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Veröffentlichungsversion
begutachtet (peer reviewed)
In: International Journal of Business and Applied Social Science ; 4 (2018) 1 ; 19-31
- Ereignis
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Veröffentlichung
- (wo)
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Mannheim
- (wann)
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2018
- Urheber
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Nuridin, SE. MM
- URN
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urn:nbn:de:0168-ssoar-55666-2
- Rechteinformation
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Open Access; Open Access; Der Zugriff auf das Objekt ist unbeschränkt möglich.
- Letzte Aktualisierung
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25.03.2025, 13:42 MEZ
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Beteiligte
- Nuridin, SE. MM
Entstanden
- 2018
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