Artikel
Changes in approach to customer loyalty
The article discusses an overview of customer loyalty theoretical framework. It presents both, the classic approach to the subject of loyalty as well as the results of its ongoing evolution. This allowed the identification of factors affecting customer loyalty and a statement that the concept of loyalty can be seen in varying degrees, in terms of criteria other than behavioral. Finding of not enough empirical research on customer loyalty in the long types of market and specific customer groups indicates a cognitive gap. Verification of the classic determinants of customer loyalty authorized to conclude that the profitability of the customer portfolio sets new definition of loyalty, which is related to the concepts of marketing value and value based management. This is supported by associations of loyalty to the management parameters.
- Language
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Englisch
- Bibliographic citation
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Journal: Contemporary Economics ; ISSN: 1897-9254 ; Volume: 5 ; Year: 2011 ; Issue: 1 ; Pages: 60-69 ; Warsaw: Vizja Press & IT
- Classification
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Wirtschaft
Market Structure, Firm Strategy, and Market Performance: Other
Enterprise Policy
Marketing
- Subject
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customer and business loyalty
marketing value
customer portfolio
- Event
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Geistige Schöpfung
- (who)
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Szczepańska, Katarzyna
Gawron, Patryk Paweł
- Event
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Veröffentlichung
- (who)
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Vizja Press & IT
- (where)
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Warsaw
- (when)
-
2011
- DOI
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doi:10.5709/ce.1897-9254.5
- Handle
- Last update
-
10.03.2025, 11:43 AM CET
Data provider
This object is provided by:
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. If you have any questions about the object, please contact the data provider.
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. If you have any questions about the object, please contact the data provider.
Object type
- Artikel
Associated
- Szczepańska, Katarzyna
- Gawron, Patryk Paweł
- Vizja Press & IT
Time of origin
- 2011
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