Managing customer satisfaction after a product recall: the joint role of remedy, brand equity, and severity
- Location
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Deutsche Nationalbibliothek Frankfurt am Main
- ISSN
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1552-7824
- Extent
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Online-Ressource
- Language
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Englisch
- Notes
-
online resource.
- Bibliographic citation
-
Managing customer satisfaction after a product recall: the joint role of remedy, brand equity, and severity ; day:31 ; month:8 ; year:2021 ; pages:1-21
Journal of the Academy of Marketing Science / Academy of Marketing Science ; (31.8.2021), 1-21
- Creator
- Contributor
-
SpringerLink (Online service)
- DOI
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10.1007/s11747-021-00802-1
- URN
-
urn:nbn:de:101:1-2021111406492186949614
- Rights
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Open Access; Der Zugriff auf das Objekt ist unbeschränkt möglich.
- Last update
-
15.08.2025, 7:32 AM CEST
Data provider
This object is provided by:
Deutsche Nationalbibliothek. If you have any questions about the object, please contact the data provider.
Deutsche Nationalbibliothek. If you have any questions about the object, please contact the data provider.
Associated
- Mafael, Alexander
- Raithel, Sascha
- Hock, Stefan J.
- SpringerLink (Online service)
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