The effects of targeted political advertising on user privacy concerns and digital product acceptance: A preference-based approach

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Location: Deutsche Nationalbibliothek Frankfurt am Main

Extent: Online-Ressource, 1 online resource.

Language: Englisch

Bibliographic citation: The effects of targeted political advertising on user privacy concerns and digital product acceptance: A preference-based approach ; volume:33 ; number:1 ; day:1 ; month:9 ; year:2023 ; pages:1-17 ; date:12.2023
Electronic markets ; 33, Heft 1 (1.9.2023), 1-17, 12.2023

Creator: Baum, Katharina
Abramova, Olga
Meissner, Stefan
Krasnova, Hanna

Contributor: SpringerLink (Online service)

DOI: 10.1007/s12525-023-00656-1

URN: urn:nbn:de:101:1-2023111015065886263904

Rights: Open Access; Der Zugriff auf das Objekt ist unbeschränkt möglich.

Last update: 14.08.2025, 10:45 AM CEST

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The effects of targeted political advertising on user privacy concerns and digital product acceptance: A preference-based approach

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