Artikel
Location-Based Advertising: Privacy Concerns No Big Deal
Location-Based Advertising (LBA) is an innovative advertising channel to deliver highly personalized advertising messages. Based on an empirical study the negative effect of privacy concerns on the intention to use LBA is considerably weaker than the positive effect of advertising value.
- Sprache
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Englisch
- Erschienen in
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Journal: Marketing Review St.Gallen ; ISSN: 1865-7516 ; Volume: 33 ; Year: 2016 ; Issue: 6 ; Pages: 56-61
- Klassifikation
-
Management
- Ereignis
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Geistige Schöpfung
- (wer)
-
Schade, Michael
Piehler, Rico
Warwitz, Claudius
Burmann, Christoph
- Ereignis
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Veröffentlichung
- (wer)
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Thexis Verlag
- (wo)
-
St.Gallen
- (wann)
-
2016
- Handle
- Letzte Aktualisierung
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10.03.2025, 11:44 MEZ
Datenpartner
Dieses Objekt wird bereitgestellt von:
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
Objekttyp
- Artikel
Beteiligte
- Schade, Michael
- Piehler, Rico
- Warwitz, Claudius
- Burmann, Christoph
- Thexis Verlag
Entstanden
- 2016
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