Price promotions, beneficiary framing, and mental accounting

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Location
Deutsche Nationalbibliothek Frankfurt am Main
Extent
Online-Ressource, 1 online resource.
Language
Englisch

Bibliographic citation
Price promotions, beneficiary framing, and mental accounting ; volume:21 ; number:2 ; day:10 ; month:3 ; year:2023 ; pages:147-181 ; date:6.2023
Quantitative marketing and economics ; 21, Heft 2 (10.3.2023), 147-181, 6.2023

Creator
Contributor
SpringerLink (Online service)

DOI
10.1007/s11129-023-09261-0
URN
urn:nbn:de:101:1-2023101110121805421250
Rights
Open Access; Der Zugriff auf das Objekt ist unbeschränkt möglich.
Last update
14.08.2025, 10:46 AM CEST

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