Overwhelming targeting options: Selecting audience segments for online advertising
- Location
-
Deutsche Nationalbibliothek Frankfurt am Main
- Extent
-
Online-Ressource
- Language
-
Englisch
- Bibliographic citation
-
In: International Journal of Research in Marketing, 2023, In Press, Corrected Proof, 17 S.
- Event
-
Veröffentlichung
- (where)
-
Frankfurt am Main
- (who)
-
Universitätsbibliothek Johann Christian Senckenberg
- (when)
-
2023
- Creator
- DOI
-
10.1016/j.ijresmar.2023.08.004
- URN
-
urn:nbn:de:hebis:30:3-790865
- Rights
-
Der Zugriff auf das Objekt ist unbeschränkt möglich.
- Last update
-
15.08.2025, 7:35 AM CEST
Data provider
This object is provided by:
Deutsche Nationalbibliothek. If you have any questions about the object, please contact the data provider.
Deutsche Nationalbibliothek. If you have any questions about the object, please contact the data provider.
Associated
- Ahmadi, Iman
- Abou Nabout, Nadia
- Skiera, Bernd
- Maleki, Elham
- Fladenhofer, Johannes
- Universitätsbibliothek Johann Christian Senckenberg
Time of origin
- 2023
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