Overwhelming targeting options: Selecting audience segments for online advertising
- Standort
-
Deutsche Nationalbibliothek Frankfurt am Main
- Umfang
-
Online-Ressource
- Sprache
-
Englisch
- Erschienen in
-
In: International Journal of Research in Marketing, 2023, In Press, Corrected Proof, 17 S.
- Ereignis
-
Veröffentlichung
- (wo)
-
Frankfurt am Main
- (wer)
-
Universitätsbibliothek Johann Christian Senckenberg
- (wann)
-
2023
- Urheber
- DOI
-
10.1016/j.ijresmar.2023.08.004
- URN
-
urn:nbn:de:hebis:30:3-790865
- Rechteinformation
-
Der Zugriff auf das Objekt ist unbeschränkt möglich.
- Letzte Aktualisierung
- 15.08.2025, 07:35 MESZ
Datenpartner
Dieses Objekt wird bereitgestellt von:
Deutsche Nationalbibliothek. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
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Beteiligte
- Ahmadi, Iman
- Abou Nabout, Nadia
- Skiera, Bernd
- Maleki, Elham
- Fladenhofer, Johannes
- Universitätsbibliothek Johann Christian Senckenberg
Entstanden
- 2023
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