Interactive advertising displays : audience behavior around interactive advertising columns, life-size screens and banner displays
- Location
-
Deutsche Nationalbibliothek Frankfurt am Main
- Extent
-
Online-Ressource
- Language
-
Englisch
- Notes
-
München, Ludwig-Maximilians-Universität, Dissertation, 2018
- Keyword
-
Advertising
Screens
Life
Werbewirkung
Außenwerbung
Interaktive Medien
Verbraucherverhalten
- Event
-
Veröffentlichung
- (where)
-
München
- (who)
-
Universitätsbibliothek der Ludwig-Maximilians-Universität
- (when)
-
2018
- Creator
- Contributor
- URN
-
urn:nbn:de:bvb:19-233902
- Rights
-
Der Zugriff auf das Objekt ist unbeschränkt möglich.
- Last update
-
14.08.2025, 10:46 AM CEST
Data provider
This object is provided by:
Deutsche Nationalbibliothek. If you have any questions about the object, please contact the data provider.
Deutsche Nationalbibliothek. If you have any questions about the object, please contact the data provider.
Associated
- Beyer, Gilbert
- Butz, Andreas
- Universitätsbibliothek der Ludwig-Maximilians-Universität
Time of origin
- 2018
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