Interactive advertising displays : audience behavior around interactive advertising columns, life-size screens and banner displays
- Location
-
Deutsche Nationalbibliothek Frankfurt am Main
- Extent
-
Online-Ressource
- Language
-
Englisch
- Notes
-
München, Ludwig-Maximilians-Universität, Dissertation, 2018
- Keyword
-
Advertising
Screens
Life
Werbewirkung
Außenwerbung
Interaktive Medien
Verbraucherverhalten
- Event
-
Veröffentlichung
- (where)
-
München
- (who)
-
Universitätsbibliothek der Ludwig-Maximilians-Universität
- (when)
-
2018
- Creator
- Contributor
- URN
-
urn:nbn:de:bvb:19-233902
- Rights
-
Der Zugriff auf das Objekt ist unbeschränkt möglich.
- Last update
-
14.08.2025, 10:46 AM CEST
Data provider
This object is provided by:
Deutsche Nationalbibliothek. If you have any questions about the object, please contact the data provider.
Deutsche Nationalbibliothek. If you have any questions about the object, please contact the data provider.
Associated
- Beyer, Gilbert
- Butz, Andreas
- Universitätsbibliothek der Ludwig-Maximilians-Universität
Time of origin
- 2018
Other Objects (12)
Advertising columns
Thermal Imaging for Interactive Public Displays
Interactive remote-visualisation for large displays
A design space for pervasive advertising on public displays
Active smart interior textiles : interactive soft displays
Interactive ubiquitous displays based on steerable projection
Interactive rendering for projection-based augmented reality displays
Supporting public participation through interactive immersive public displays
Collaboration on large interactive displays : a systematic review
3D Touch Surface for Interactive Pseudo‐Holographic Displays
Interactive rendering for projection-based augmented reality displays
Multicolour stretchable perovskite electroluminescent devices for user-interactive displays
Advertising columns
Thermal Imaging for Interactive Public Displays
Interactive remote-visualisation for large displays
A design space for pervasive advertising on public displays
Active smart interior textiles : interactive soft displays
Interactive ubiquitous displays based on steerable projection
Interactive rendering for projection-based augmented reality displays
Supporting public participation through interactive immersive public displays
Collaboration on large interactive displays : a systematic review
3D Touch Surface for Interactive Pseudo‐Holographic Displays
Interactive rendering for projection-based augmented reality displays
Multicolour stretchable perovskite electroluminescent devices for user-interactive displays
Advertising columns
Thermal Imaging for Interactive Public Displays
Interactive remote-visualisation for large displays
A design space for pervasive advertising on public displays
Active smart interior textiles : interactive soft displays
Interactive ubiquitous displays based on steerable projection
Interactive rendering for projection-based augmented reality displays
Supporting public participation through interactive immersive public displays
Collaboration on large interactive displays : a systematic review
3D Touch Surface for Interactive Pseudo‐Holographic Displays
Interactive rendering for projection-based augmented reality displays