Correction to: Are two brands better than one? Investigating the effects of co-branding in advertising on audience memory
- Location
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Deutsche Nationalbibliothek Frankfurt am Main
- ISSN
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1573-059X
- Extent
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Online-Ressource
- Language
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Englisch
- Notes
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online resource.
- Bibliographic citation
-
Correction to: Are two brands better than one? Investigating the effects of co-branding in advertising on audience memory ; volume:30 ; number:2 ; day:19 ; month:6 ; year:2019 ; pages:219-220 ; date:6.2019
Marketing letters ; 30, Heft 2 (19.6.2019), 219-220, 6.2019
- Creator
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Nguyen, Cathy
Romaniuk, Jenni
Faulkner, Margaret
Cohen, Justin
- Contributor
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SpringerLink (Online service)
- DOI
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10.1007/s11002-019-09493-9
- URN
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urn:nbn:de:101:1-2019103018022192942780
- Rights
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Open Access; Der Zugriff auf das Objekt ist unbeschränkt möglich.
- Last update
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15.08.2025, 7:39 AM CEST
Data provider
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Deutsche Nationalbibliothek. If you have any questions about the object, please contact the data provider.
Associated
- Nguyen, Cathy
- Romaniuk, Jenni
- Faulkner, Margaret
- Cohen, Justin
- SpringerLink (Online service)
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