A MAP for effective advertising: the metaphoric advertising processing model

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Location
Deutsche Nationalbibliothek Frankfurt am Main
ISSN
1869-8182
Extent
Online-Ressource
Language
Englisch
Notes
online resource.

Bibliographic citation
A MAP for effective advertising: the metaphoric advertising processing model ; day:17 ; month:1 ; year:2019 ; pages:1-15
AMS review / Academy of Marketing Science ; (17.1.2019), 1-15

Creator
Dehay, Eliza K.
Landwehr, Jan R.
Contributor
SpringerLink (Online service)

DOI
10.1007/s13162-018-0131-1
URN
urn:nbn:de:101:1-2019021821581401131628
Rights
Open Access; Der Zugriff auf das Objekt ist unbeschränkt möglich.
Last update
14.08.2025, 10:59 AM CEST

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Associated

  • Dehay, Eliza K.
  • Landwehr, Jan R.
  • SpringerLink (Online service)

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