Do Satisfied Customers Really Pay More? : A Study of the Relationship Between Customer Satisfaction and Willingness to Pay
- Location
-
Deutsche Nationalbibliothek Frankfurt am Main
- Extent
-
Online-Ressource
- Language
-
Englisch
- Bibliographic citation
-
Wissenschaftliche Arbeitspapiere ; W079
- Keyword
-
Beziehungsmarketing
Zahlungsbereitschaft
Experiment
Verbraucherverhalten
Verbraucherzufriedenheit
Deutschland
- Event
-
Veröffentlichung
- (where)
-
Mannheim
- (who)
-
Universitätsbibliothek Mannheim
- (when)
-
2004
- URN
-
urn:nbn:de:bsz:180-madoc-424969
- Rights
-
Der Zugriff auf das Objekt ist unbeschränkt möglich.
- Last update
-
25.03.2025, 1:49 PM CET
Data provider
This object is provided by:
Deutsche Nationalbibliothek. If you have any questions about the object, please contact the data provider.
Deutsche Nationalbibliothek. If you have any questions about the object, please contact the data provider.
Associated
- Homburg, Christian
- Koschate, Nicole
- Hoyer, Wayne D.
- Universitätsbibliothek Mannheim
Time of origin
- 2004
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Do satisfied customers really pay more? : a study of the relationship between customer satisfaction and willingness to pay
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