Christian Homburg

Hochschullehrer, Wirtschaftswissenschaftler

Born: 1962, Gomadingen

Has participated in:

Strategisches Controlling in der Praxis am Beispiel eines Maschinenbauunternehmens
Kundenverständnis über die Kundenzufriedenheit hinaus : der Ansatz des Strategic customer review (SCR)
Exploratorische Ansätze der Kausalanalyse als Instrument der Marketingplanung
Customer Relationship Management : strategische Ausrichtung statt IT-getriebenem Aktivismus

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Christian Homburg

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