Artikel
E-Commerce and Luxury - From the Perspective of Female German Customers
A study of established and up-and-coming female luxury consumers reveals that in both groups there is some antipathy against the increasing digitalization of luxury brands since they expect a loss in exclusiveness. This is particularly significant in the case of Chanel, where the antipathy against digitalization is more pronounced.
- Sprache
-
Englisch
- Erschienen in
-
Journal: Marketing Review St.Gallen ; ISSN: 1865-7516 ; Volume: 39 ; Year: 2022 ; Issue: 2 ; Pages: 52-59
- Klassifikation
-
Management
- Ereignis
-
Geistige Schöpfung
- (wer)
-
Perret, Jens K.
Horn, Carmen
Holthaus, Lina
- Ereignis
-
Veröffentlichung
- (wer)
-
Thexis Verlag
- (wo)
-
St.Gallen
- (wann)
-
2022
- Handle
- Letzte Aktualisierung
-
10.03.2025, 11:41 MEZ
Datenpartner
Dieses Objekt wird bereitgestellt von:
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
Objekttyp
- Artikel
Beteiligte
- Perret, Jens K.
- Horn, Carmen
- Holthaus, Lina
- Thexis Verlag
Entstanden
- 2022
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