Artikel
E-Commerce and Luxury - From the Perspective of Female German Customers
A study of established and up-and-coming female luxury consumers reveals that in both groups there is some antipathy against the increasing digitalization of luxury brands since they expect a loss in exclusiveness. This is particularly significant in the case of Chanel, where the antipathy against digitalization is more pronounced.
- Language
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Englisch
- Bibliographic citation
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Journal: Marketing Review St.Gallen ; ISSN: 1865-7516 ; Volume: 39 ; Year: 2022 ; Issue: 2 ; Pages: 52-59
- Classification
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Management
- Event
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Geistige Schöpfung
- (who)
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Perret, Jens K.
Horn, Carmen
Holthaus, Lina
- Event
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Veröffentlichung
- (who)
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Thexis Verlag
- (where)
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St.Gallen
- (when)
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2022
- Handle
- Last update
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10.03.2025, 11:41 AM CET
Data provider
This object is provided by:
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. If you have any questions about the object, please contact the data provider.
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. If you have any questions about the object, please contact the data provider.
Object type
- Artikel
Associated
- Perret, Jens K.
- Horn, Carmen
- Holthaus, Lina
- Thexis Verlag
Time of origin
- 2022
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