Artikel

E-Commerce and Luxury - From the Perspective of Female German Customers

A study of established and up-and-coming female luxury consumers reveals that in both groups there is some antipathy against the increasing digitalization of luxury brands since they expect a loss in exclusiveness. This is particularly significant in the case of Chanel, where the antipathy against digitalization is more pronounced.

Language
Englisch

Bibliographic citation
Journal: Marketing Review St.Gallen ; ISSN: 1865-7516 ; Volume: 39 ; Year: 2022 ; Issue: 2 ; Pages: 52-59

Classification
Management

Event
Geistige Schöpfung
(who)
Perret, Jens K.
Horn, Carmen
Holthaus, Lina
Event
Veröffentlichung
(who)
Thexis Verlag
(where)
St.Gallen
(when)
2022

Handle
Last update
10.03.2025, 11:41 AM CET

Data provider

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Object type

  • Artikel

Associated

  • Perret, Jens K.
  • Horn, Carmen
  • Holthaus, Lina
  • Thexis Verlag

Time of origin

  • 2022

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