Arbeitspapier
Price reactions when consumers are concerned about pro-social reputation
In this paper, we propose a reputation-signalling model of demand for consumer goods containing pro-social characteristics such as a 'fair trade' or 'organic' certification. We show that reputation signalling can reverse price reactions resembling the crowding-out of pre-existing motives for pro-social behavior seen in situations of volunteering and charitable giving. Finally, using a unique combination of questionnaire and purchase panel data, we present evidence of such reputation-driven reversal of price reactions in the Danish market for organic milk.
- Language
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Englisch
- Bibliographic citation
-
Series: IFRO Working Paper ; No. 2014/09
- Classification
-
Wirtschaft
Consumer Economics: Theory
Consumer Economics: Empirical Analysis
Altruism; Philanthropy; Intergenerational Transfers
Asymmetric and Private Information; Mechanism Design
Exchange and Production Economies
- Subject
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net-crowding out
reversed price reactions
pro-social reputation
reputation signalling
consumer goods
- Event
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Geistige Schöpfung
- (who)
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Kahsay, Goytom Abraha
Andersen, Laura Mørch
Hansen, Lars Gårn
- Event
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Veröffentlichung
- (who)
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University of Copenhagen, Department of Food and Resource Economics (IFRO)
- (where)
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Copenhagen
- (when)
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2014
- Handle
- Last update
-
10.03.2025, 11:43 AM CET
Data provider
This object is provided by:
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. If you have any questions about the object, please contact the data provider.
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. If you have any questions about the object, please contact the data provider.
Object type
- Arbeitspapier
Associated
- Kahsay, Goytom Abraha
- Andersen, Laura Mørch
- Hansen, Lars Gårn
- University of Copenhagen, Department of Food and Resource Economics (IFRO)
Time of origin
- 2014
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