Hochschulschrift
The corporate reputation of multinational corporations : an analysis of consumers’ perceptions of corporate reputation and its effects across nations
- Standort
-
Deutsche Nationalbibliothek Frankfurt am Main
- ISBN
-
9783658197636
3658197633
- Maße
-
21 cm
- Umfang
-
XX, 181 Seiten
- Sprache
-
Englisch
- Anmerkungen
-
Trier University, Dissertation, 2017
- Reihe
-
Retailing and international marketing
Research
- Schlagwort
-
Multinationales Unternehmen
Öffentlichkeitsarbeit
Imagepflege
- Ereignis
-
Veröffentlichung
- (wo)
-
Wiesbaden
- (wer)
-
Springer Gabler
- (wann)
-
[2018]
- Urheber
- Beteiligte Personen und Organisationen
- Inhaltsverzeichnis
- Rechteinformation
-
Bei diesem Objekt liegt nur das Inhaltsverzeichnis digital vor. Der Zugriff darauf ist unbeschränkt möglich.
- Letzte Aktualisierung
- 17.02.2026, 11:59 UTC
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Dieses Objekt wird bereitgestellt von:
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Objekttyp
- Hochschulschrift
Beteiligte
- Huber, Cathrin (Verfasser)
- Springer Fachmedien Wiesbaden (Verlag)
- Springer Gabler
Entstanden
- [2018]
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