Marketing suggestions for multi-religious tourism development: The case of Thessaloniki
Abstract: Today, the desire of honoring God has been transformed into one of the most interesting tourism sectors, the religious one. Religious tourism, undeniably, is a special form of tourism, which presents great potential for the future tourism in general and especially in Thessaloniki, Greece. This study examines the potential development of a multi-religious tourism product, by focusing on monuments from these three monotheistic religions in Thessaloniki. Finally, through the analysis and listing of monuments, which are associated with Muslims, Jewish and Christians, some recommendations are given about a sustainable strategic marketing plan development and religious tourism product renewal
- Standort
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Deutsche Nationalbibliothek Frankfurt am Main
- Umfang
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Online-Ressource
- Sprache
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Englisch
- Anmerkungen
-
Veröffentlichungsversion
begutachtet (peer reviewed)
In: Journal of Tourism, Heritage & Services Marketing ; 5 (2019) 2 ; 36-42
- Ereignis
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Veröffentlichung
- (wo)
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Mannheim
- (wer)
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SSOAR - Social Science Open Access Repository
- (wann)
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2019
- Urheber
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Zouni, Georgia
Digkas, Dimitrios
- DOI
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10.5281/zenodo.3601675
- URN
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urn:nbn:de:0168-ssoar-66334-2
- Rechteinformation
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Open Access; Open Access; Der Zugriff auf das Objekt ist unbeschränkt möglich.
- Letzte Aktualisierung
-
25.03.2025, 13:55 MEZ
Datenpartner
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Beteiligte
- Zouni, Georgia
- Digkas, Dimitrios
- SSOAR - Social Science Open Access Repository
Entstanden
- 2019
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