Artikel
Marketing suggestions for multi-religious tourism development: The case of Thessaloniki
Today, the desire of honoring God has been transformed into one of the most interesting tourism sectors, the religious one. Religious tourism, undeniably, is a special form of tourism, which presents great potential for the future tourism in general and especially in Thessaloniki, Greece. This study examines the potential development of a multi-religious tourism product, by focusing on monuments from these three monotheistic religions in Thessaloniki. Finally, through the analysis and listing of monuments, which are associated with Muslims, Jewish and Christians, some recommendations are given about a sustainable strategic marketing plan development and religious tourism product renewal.
- Sprache
-
Englisch
- Erschienen in
-
Journal: Journal of Tourism, Heritage & Services Marketing ; ISSN: 2529-1947 ; Volume: 5 ; Year: 2019 ; Issue: 2 ; Pages: 36-42 ; Thessaloniki: International Hellenic University
- Klassifikation
-
Wirtschaft
Cultural Economics: Religion
- Thema
-
religious tourism
multi-religious destination
tourism destination development
- Ereignis
-
Geistige Schöpfung
- (wer)
-
Zouni, Georgia
Digkas, Dimitrios
- Ereignis
-
Veröffentlichung
- (wer)
-
International Hellenic University
- (wo)
-
Thessaloniki
- (wann)
-
2019
- DOI
-
doi:10.5281/zenodo.3601675
- Handle
- Letzte Aktualisierung
-
10.03.2025, 11:43 MEZ
Datenpartner
Dieses Objekt wird bereitgestellt von:
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
Objekttyp
- Artikel
Beteiligte
- Zouni, Georgia
- Digkas, Dimitrios
- International Hellenic University
Entstanden
- 2019
Ähnliche Objekte (12)
Marketing suggestions for multi-religious tourism development: The case of Thessaloniki
Marketing suggestions for multi-religious tourism development: The case of Thessaloniki
Tourism marketing
Territorial and marketing strategies related to religious tourism in Northern Moldavia, Romania
Sustainable tourism marketing
Marketing for sustainable tourism
General characteristics of religious tourism in Croatia
From "Atheism" to "Religious Indifference": Suggestions for Future Research on Secularization
From "Atheism" to "Religious Indifference": Suggestions for Future Research on Secularization
Branding the sacral landscape: religious content in regional tourism marketing, set in a post-secular society
Tourism in Würzburg: Suggestions on how to enhance the travel experience for Chinese tourists
Research on behaviors of government's tourism marketing
Marketing suggestions for multi-religious tourism development: The case of Thessaloniki
Marketing suggestions for multi-religious tourism development: The case of Thessaloniki
Tourism marketing
Territorial and marketing strategies related to religious tourism in Northern Moldavia, Romania
Sustainable tourism marketing
Marketing for sustainable tourism
General characteristics of religious tourism in Croatia
From "Atheism" to "Religious Indifference": Suggestions for Future Research on Secularization
From "Atheism" to "Religious Indifference": Suggestions for Future Research on Secularization
Branding the sacral landscape: religious content in regional tourism marketing, set in a post-secular society
Tourism in Würzburg: Suggestions on how to enhance the travel experience for Chinese tourists
Research on behaviors of government's tourism marketing
Marketing suggestions for multi-religious tourism development: The case of Thessaloniki
Marketing suggestions for multi-religious tourism development: The case of Thessaloniki
Tourism marketing
Territorial and marketing strategies related to religious tourism in Northern Moldavia, Romania
Sustainable tourism marketing
Marketing for sustainable tourism
General characteristics of religious tourism in Croatia
From "Atheism" to "Religious Indifference": Suggestions for Future Research on Secularization
From "Atheism" to "Religious Indifference": Suggestions for Future Research on Secularization
Branding the sacral landscape: religious content in regional tourism marketing, set in a post-secular society
Tourism in Würzburg: Suggestions on how to enhance the travel experience for Chinese tourists