Real-time bidding campaigns optimization using user profile settings

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Location
Deutsche Nationalbibliothek Frankfurt am Main
ISSN
1572-9362
Extent
Online-Ressource
Language
Englisch
Notes
online resource.

Bibliographic citation
Real-time bidding campaigns optimization using user profile settings ; day:25 ; month:11 ; year:2021 ; pages:1-26
Electronic commerce research ; (25.11.2021), 1-26

Creator
Miralles-Pechuán, Luis
Qureshi, M. Atif
Namee, Brian Mac
Contributor
SpringerLink (Online service)

DOI
10.1007/s10660-021-09513-9
URN
urn:nbn:de:101:1-2022020118350234875142
Rights
Open Access; Der Zugriff auf das Objekt ist unbeschränkt möglich.
Last update
15.08.2025, 7:27 AM CEST

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Associated

  • Miralles-Pechuán, Luis
  • Qureshi, M. Atif
  • Namee, Brian Mac
  • SpringerLink (Online service)

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