- Location
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Deutsche Nationalbibliothek Frankfurt am Main
- Extent
-
1 Online-Ressource.
- Language
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Englisch
- Bibliographic citation
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When does word of mouth versus marketing drive brand performance most? ; day:10 ; month:11 ; year:2023 ; pages:1-19
Journal of marketing analytics ; (10.11.2023), 1-19
- Creator
- Contributor
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SpringerLink (Online service)
- DOI
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10.1057/s41270-023-00267-x
- URN
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urn:nbn:de:101:1-2024012915073194734155
- Rights
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Open Access; Der Zugriff auf das Objekt ist unbeschränkt möglich.
- Last update
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15.08.2025, 7:22 AM CEST
Data provider
This object is provided by:
Deutsche Nationalbibliothek. If you have any questions about the object, please contact the data provider.
Deutsche Nationalbibliothek. If you have any questions about the object, please contact the data provider.
Associated
- Bahadir, S. Cem
- Pauwels, Koen
- SpringerLink (Online service)
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