Who cares for social image? Interactions between intrinsic motivation and social image concerns

Konferenzbeitrag

We consider the interaction of intrinsic motivation and concerns for social approval in a laboratory experiment. We elicit a proxy for Fairtrade preferences before the experiment. In the experiment, we elicit willingness to pay for conventional and Fairtrade chocolate. Treatments vary whether this can be signalled to other participants. Subjects concerned with social approval should state a higher Fairtrade premium when signalling is possible. We find that this is the case, but interestingly only for participants who are not intrinsically motivated to buy Fairtrade. This has important implications both for crowding out of intrinsic motivation through incentives and for producer choices.

Object Details

• Language: Englisch

References and Relationships

• Bibliographic citation: Series: Beiträge zur Jahrestagung des Vereins für Socialpolitik 2013: Wettbewerbspolitik und Regulierung in einer globalen Wirtschaftsordnung - Session: Behavioral Economics, Underlying Principles ; No. D05-V2

Classification and Topics

• Classification: Wirtschaft ; Design of Experiments: Laboratory, Individual ; Public Goods

Contributors, Places and Time

• Event: Geistige Schöpfung
• (who): Friedrichsen, Jana ; Engelmann, Dirk
• Event: Veröffentlichung
• (who): ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften, Leibniz-Informationszentrum Wirtschaft
• (where): Kiel und Hamburg
• (when): 2013

Further information

• Handle: http://hdl.handle.net/10419/79746
• Last update: 10.03.2025, 11:44 AM CET