Artikel
Digitization and the Retail Landscape – 10 Theses
Digitization is going to radically change the retail landscape throughout all channels and industries. This paper gives an overview of technological developments and challenges of digitization. Based on ten theses, the authors discuss the influence of digitization on the retail landscape and derive managerial implications.
- Language
-
Englisch
- Bibliographic citation
-
Journal: Marketing Review St.Gallen ; ISSN: 1865-7516 ; Volume: 34 ; Year: 2017 ; Issue: 5 ; Pages: 10-17
- Classification
-
Management
- Event
-
Geistige Schöpfung
- (who)
-
Faßnacht, Martin
Schmitz, Anna-Karina
- Event
-
Veröffentlichung
- (who)
-
Thexis Verlag
- (where)
-
St.Gallen
- (when)
-
2017
- Handle
- Last update
-
10.03.2025, 11:42 AM CET
Data provider
This object is provided by:
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. If you have any questions about the object, please contact the data provider.
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. If you have any questions about the object, please contact the data provider.
Object type
- Artikel
Associated
- Faßnacht, Martin
- Schmitz, Anna-Karina
- Thexis Verlag
Time of origin
- 2017
Other Objects (12)
Food Waste in Retail: Pitfalls and Actions
Retail im Wandel – Vom Kaufhaus zur Omnichannel-Experience
Adding Bricks to Clicks – Online Retail Evolution
The Influence of New Technologies on Retail in Switzerland
Retail Experience Design - Adding Value via Systematic Experience Design in Retailing
The Revolution of Brick-and-Mortar-Retail - Pop-up Stores – a Taxonomy
Elevating Shopping Experiences Through Digital Technologies - The Case of Retail Agglomerations
Vernetzte Markengeschichten in digitalen Medien
Customer Storytelling: Kunden erzählen Geschichten – das Marketing misst Zahlen
Marketing Review St.Gallen, Ausgabe 4/2016: Marketing Automation
The Digital Disruption in Over-The-Counter Drug Retailing
Erfolge für Kundenprojekte steuern – Gewinner sein und nicht der Preis
Food Waste in Retail: Pitfalls and Actions
Retail im Wandel – Vom Kaufhaus zur Omnichannel-Experience
Adding Bricks to Clicks – Online Retail Evolution
The Influence of New Technologies on Retail in Switzerland
Retail Experience Design - Adding Value via Systematic Experience Design in Retailing
The Revolution of Brick-and-Mortar-Retail - Pop-up Stores – a Taxonomy
Elevating Shopping Experiences Through Digital Technologies - The Case of Retail Agglomerations
Vernetzte Markengeschichten in digitalen Medien
Customer Storytelling: Kunden erzählen Geschichten – das Marketing misst Zahlen
Marketing Review St.Gallen, Ausgabe 4/2016: Marketing Automation
The Digital Disruption in Over-The-Counter Drug Retailing
Erfolge für Kundenprojekte steuern – Gewinner sein und nicht der Preis
Food Waste in Retail: Pitfalls and Actions
Retail im Wandel – Vom Kaufhaus zur Omnichannel-Experience
Adding Bricks to Clicks – Online Retail Evolution
The Influence of New Technologies on Retail in Switzerland
Retail Experience Design - Adding Value via Systematic Experience Design in Retailing
The Revolution of Brick-and-Mortar-Retail - Pop-up Stores – a Taxonomy
Elevating Shopping Experiences Through Digital Technologies - The Case of Retail Agglomerations
Vernetzte Markengeschichten in digitalen Medien
Customer Storytelling: Kunden erzählen Geschichten – das Marketing misst Zahlen
Marketing Review St.Gallen, Ausgabe 4/2016: Marketing Automation
The Digital Disruption in Over-The-Counter Drug Retailing