Artikel
Adding Bricks to Clicks – Online Retail Evolution
The integration of an offline channel creates various (non-)monetary benefits for former pure online retailers. Nevertheless, this strategic development is an ongoing learning process for retailers and involves a fundamental corporate culture change. It therefore needs to be pursued cautiously, given the challenges that will arise.
- Language
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Englisch
- Bibliographic citation
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Journal: Marketing Review St.Gallen ; ISSN: 1865-7516 ; Volume: 36 ; Year: 2019 ; Issue: 3 ; Pages: 64-71
- Classification
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Management
- Event
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Geistige Schöpfung
- (who)
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Roggentin, Agnes Sophie
Waldau, Ramona
- Event
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Veröffentlichung
- (who)
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Thexis Verlag
- (where)
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St.Gallen
- (when)
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2019
- Handle
- Last update
- 10.03.2025, 11:44 AM CET
Data provider
This object is provided by:
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. If you have any questions about the object, please contact the data provider.
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. If you have any questions about the object, please contact the data provider.
Object type
- Artikel
Associated
- Roggentin, Agnes Sophie
- Waldau, Ramona
- Thexis Verlag
Time of origin
- 2019
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Die perfekte Verbindung des PoS mit der Online-Welt: Authentische Markenbotschaft dank Social Display
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Adding Bricks to Clicks – (R)Evolution des Online-Handels
Retail Experience Design - Adding Value via Systematic Experience Design in Retailing
The Revolution of Brick-and-Mortar-Retail - Pop-up Stores – a Taxonomy
Food Waste in Retail: Pitfalls and Actions
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Plaid, Airscarf, or PDK? - Naming Product Features in Online Configurators
The Influence of New Technologies on Retail in Switzerland
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