Artikel

Adding Bricks to Clicks – Online Retail Evolution

The integration of an offline channel creates various (non-)monetary benefits for former pure online retailers. Nevertheless, this strategic development is an ongoing learning process for retailers and involves a fundamental corporate culture change. It therefore needs to be pursued cautiously, given the challenges that will arise.

Language
Englisch

Bibliographic citation
Journal: Marketing Review St.Gallen ; ISSN: 1865-7516 ; Volume: 36 ; Year: 2019 ; Issue: 3 ; Pages: 64-71

Classification
Management

Event
Geistige Schöpfung
(who)
Roggentin, Agnes Sophie
Waldau, Ramona
Event
Veröffentlichung
(who)
Thexis Verlag
(where)
St.Gallen
(when)
2019

Handle
Last update
10.03.2025, 11:44 AM CET

Data provider

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Object type

  • Artikel

Associated

  • Roggentin, Agnes Sophie
  • Waldau, Ramona
  • Thexis Verlag

Time of origin

  • 2019

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