Hochschulschrift
Promoting green and social consumer behavior : insights and implications for contemporary marketing
- Location
-
Deutsche Nationalbibliothek Frankfurt am Main
- ISBN
-
9783830070948
3830070942
- Dimensions
-
21 cm, 235 g
- Extent
-
IX, 168 S.
- Language
-
Englisch
- Notes
-
graph. Darst.
Zugl.: Frankfurt (Main), Univ., Diss., 2013
- Bibliographic citation
-
Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis ; Bd. 362
- Keyword
-
Verbraucherverhalten
Kaufverhalten
Nachhaltigkeit
Soziale Verantwortung
Umweltverträgliches Produkt
Produktgestaltung
Marketingmanagement
- Event
-
Veröffentlichung
- (where)
-
Hamburg
- (who)
-
Kovač
- (when)
-
2013
- Creator
- Table of contents
- Rights
-
Bei diesem Objekt liegt nur das Inhaltsverzeichnis digital vor. Der Zugriff darauf ist unbeschränkt möglich.
- Last update
-
11.06.2025, 1:36 PM CEST
Data provider
This object is provided by:
Deutsche Nationalbibliothek. If you have any questions about the object, please contact the data provider.
Deutsche Nationalbibliothek. If you have any questions about the object, please contact the data provider.
Object type
- Hochschulschrift
Associated
Time of origin
- 2013
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