Hochschulschrift
Promoting green and social consumer behavior : insights and implications for contemporary marketing
- Standort
-
Deutsche Nationalbibliothek Frankfurt am Main
- ISBN
-
9783830070948
3830070942
- Maße
-
21 cm, 235 g
- Umfang
-
IX, 168 S.
- Sprache
-
Englisch
- Anmerkungen
-
graph. Darst.
Zugl.: Frankfurt (Main), Univ., Diss., 2013
- Erschienen in
-
Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis ; Bd. 362
- Schlagwort
-
Verbraucherverhalten
Kaufverhalten
Nachhaltigkeit
Soziale Verantwortung
Umweltverträgliches Produkt
Produktgestaltung
Marketingmanagement
- Ereignis
-
Veröffentlichung
- (wo)
-
Hamburg
- (wer)
-
Kovač
- (wann)
-
2013
- Urheber
- Inhaltsverzeichnis
- Rechteinformation
-
Bei diesem Objekt liegt nur das Inhaltsverzeichnis digital vor. Der Zugriff darauf ist unbeschränkt möglich.
- Letzte Aktualisierung
-
11.06.2025, 13:36 MESZ
Datenpartner
Dieses Objekt wird bereitgestellt von:
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Objekttyp
- Hochschulschrift
Beteiligte
Entstanden
- 2013
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