Contemporary CSR model: Conceptualization, scale development, and validation to measure consumer perceptions

Artikel

The objectives of this article are twofold. The first objective is to review three CSR models to propose a new contemporary model of CSR, representing the significant commitments and practices organisations should undertake in their quest to become socially responsible. The second objective is to develop and validate a new CSR scale to measure consumer perceptions of organizations' CSR performance-based Drawing on Carroll's CSR, Vissers' CSR 2.0 models, and the Bursa Malaysia CSR framework, the research proposes a conceptual framework. A CSR scale was developed and validated through a large-scale empirical study measuring consumer perceptions involving 909 respondents from Malaysia. The CSR scale items were tested and validated via exploratory factor analysis and reliability analysis. As a result, the new CSR model consisted of six main dimensions representing key CSR commitments, and a 27 item CSR scale was validated. The conceptual framework adds value by providing managers and policymakers with a new way of looking at CSR holistically and comprehensively, enabling the development of effective CSR initiatives and strategies. In addition, the contemporary scale provides a reliable and valid instrument to measure consumers' perceptions of their CSR initiatives.

Objekt anzeigen

• Sprache: Englisch

Verweise und Beziehungen

• Erschienen in: Journal: International Journal of Business Science & Applied Management (IJBSAM) ; ISSN: 1753-0296 ; Volume: 16 ; Year: 2021 ; Issue: 3 ; Pages: 63-85 ; s.l.: International Journal of Business Science & Applied Management

Klassifikation und Themen

• Klassifikation: Management
• Thema: Contemporary CSR model ; scale development ; consumer perceptions

Beteiligte, Orts- und Zeitangaben

• Ereignis: Geistige Schöpfung
• (wer): Karpal Singh Dara Singh ; Abbasi, Munir A. ; Ghazanfar Ali Abbasi ; Azlan Amran ; Essia Ries Ahmed
• Ereignis: Veröffentlichung
• (wer): International Journal of Business Science & Applied Management
• (wo): s.l.
• (wann): 2021

Weitere Informationen

• Handle: http://hdl.handle.net/10419/261659