Hochschulschrift
Contingency factors of marketing-mix standardization : German consumer goods companies in Central and Eastern Europe
- Standort
-
Deutsche Nationalbibliothek Frankfurt am Main
- ISBN
-
9783834925961
- Maße
-
21 cm
- Umfang
-
XXII, 312 S.
- Ausgabe
-
1. ed.
- Sprache
-
Englisch
- Anmerkungen
-
graph. Darst.
Zugl.: München, Techn. Univ., Diss., 2010
- Schlagwort
-
Konsumgüterindustrie
Internationales Marketing
Marketing-Mix
Standardisierung
Ostmitteleuropa
- Ereignis
-
Veröffentlichung
- (wo)
-
Wiesbaden
- (wer)
-
Gabler
- (wann)
-
2011
- Urheber
-
Codita, Roxana
- Inhaltsverzeichnis
- Rechteinformation
-
Bei diesem Objekt liegt nur das Inhaltsverzeichnis digital vor. Der Zugriff darauf ist unbeschränkt möglich.
- Letzte Aktualisierung
-
11.06.2025, 14:15 MESZ
Datenpartner
Dieses Objekt wird bereitgestellt von:
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Objekttyp
- Hochschulschrift
Beteiligte
- Codita, Roxana
- Gabler
Entstanden
- 2011
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