Hochschulschrift
Contingency factors of marketing-mix standardization : German consumer goods companies in Central and Eastern Europe
- Location
-
Deutsche Nationalbibliothek Frankfurt am Main
- ISBN
-
9783834925961
- Dimensions
-
21 cm
- Extent
-
XXII, 312 S.
- Edition
-
1. ed.
- Language
-
Englisch
- Notes
-
graph. Darst.
Zugl.: München, Techn. Univ., Diss., 2010
- Keyword
-
Konsumgüterindustrie
Internationales Marketing
Marketing-Mix
Standardisierung
Ostmitteleuropa
- Event
-
Veröffentlichung
- (where)
-
Wiesbaden
- (who)
-
Gabler
- (when)
-
2011
- Creator
-
Codita, Roxana
- Table of contents
- Rights
-
Bei diesem Objekt liegt nur das Inhaltsverzeichnis digital vor. Der Zugriff darauf ist unbeschränkt möglich.
- Last update
-
11.06.2025, 2:15 PM CEST
Data provider
This object is provided by:
Deutsche Nationalbibliothek. If you have any questions about the object, please contact the data provider.
Deutsche Nationalbibliothek. If you have any questions about the object, please contact the data provider.
Object type
- Hochschulschrift
Associated
- Codita, Roxana
- Gabler
Time of origin
- 2011
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