International marketing mix management : theoretical framework, contingency factors and empirical findings from world-markets
- Standort
-
Deutsche Nationalbibliothek Frankfurt am Main
- ISBN
-
9783832530983
3832530983
- Maße
-
21 cm
- Umfang
-
XVIII, 214 S.
- Sprache
-
Englisch
- Anmerkungen
-
graph. Darst.
Literaturangaben
- Schlagwort
-
Marketing-Mix
Internationales Marketing
- Inhaltsverzeichnis
- Rechteinformation
-
Bei diesem Objekt liegt nur das Inhaltsverzeichnis digital vor. Der Zugriff darauf ist unbeschränkt möglich.
- Letzte Aktualisierung
-
11.06.2025, 13:44 MESZ
Datenpartner
Dieses Objekt wird bereitgestellt von:
Deutsche Nationalbibliothek. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
Deutsche Nationalbibliothek. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
Beteiligte
- Richter, Tobias
- Logos-Verl.
Entstanden
- 2012
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