Artikel
Adoption of social media as distribution channels in tourism marketing: A qualitative analysis of consumers’ experiences
The study reported in this paper explores consumers’ experiences with technology-assisted service encounters by investigating the applicability of Mick and Fournier’s paradoxes of technology adoption to the social media as distribution channel in tourism scenario. In-depth interviews were conducted to explore consumers’ experiences when using social media distribution services and the results were compared to those of Mick and Fournier. The findings are similar, suggesting that when consumers adopt online technology like social media, they can simultaneously develop positive and negative attitudes. The findings of this study also suggest that the nature of some of the paradoxes experienced by consumers may depend on the industry (tourism in this study) and the technology (social media in this study) being investigated.
- Sprache
-
Englisch
- Erschienen in
-
Journal: Journal of Tourism, Heritage & Services Marketing ; ISSN: 2529-1947 ; Volume: 6 ; Year: 2020 ; Issue: 1 ; Pages: 25-32 ; Thessaloniki: International Hellenic University
- Klassifikation
-
Wirtschaft
Sports; Gambling; Restaurants; Recreation; Tourism
Industrialization; Manufacturing and Service Industries; Choice of Technology
Tourism: Marketing and Finance
- Thema
-
adoption of technological innovations
social media
distribution channels
tourism marketing
- Ereignis
-
Geistige Schöpfung
- (wer)
-
Chatzigeorgiou, Chryssoula
Christou, Evangelos
- Ereignis
-
Veröffentlichung
- (wer)
-
International Hellenic University
- (wo)
-
Thessaloniki
- (wann)
-
2020
- DOI
-
doi:10.5281/zenodo.3603355
- Handle
- Letzte Aktualisierung
-
10.03.2025, 11:43 MEZ
Datenpartner
Dieses Objekt wird bereitgestellt von:
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
Objekttyp
- Artikel
Beteiligte
- Chatzigeorgiou, Chryssoula
- Christou, Evangelos
- International Hellenic University
Entstanden
- 2020
Ähnliche Objekte (12)
Adoption of social media as distribution channels in tourism marketing: a qualitative analysis of consumers' experiences
Adoption of social media as distribution channels in tourism marketing: a qualitative analysis of consumers' experiences
Social media advertising trends in tourism
Local Tourism, Social Innovations
Social media adoption, use, and analytics
The Duality of Social Media in Tourism
Persuading consumers with social attitudes
Social Media Marketing: Engaging with Consumers in Digital Era
Social media in tourism marketing: Travellers’ attitudes and encounters
Analytics of Social Media: Perspective of Country Tourism Office
Organizational Adoption of Social Media in Ethical Fashion
Factors that influence the adoption of the Internet of Things in tourism by Romanian consumers
Adoption of social media as distribution channels in tourism marketing: a qualitative analysis of consumers' experiences
Adoption of social media as distribution channels in tourism marketing: a qualitative analysis of consumers' experiences
Social media advertising trends in tourism
Local Tourism, Social Innovations
Social media adoption, use, and analytics
The Duality of Social Media in Tourism
Persuading consumers with social attitudes
Social Media Marketing: Engaging with Consumers in Digital Era
Social media in tourism marketing: Travellers’ attitudes and encounters
Analytics of Social Media: Perspective of Country Tourism Office
Organizational Adoption of Social Media in Ethical Fashion
Factors that influence the adoption of the Internet of Things in tourism by Romanian consumers
Adoption of social media as distribution channels in tourism marketing: a qualitative analysis of consumers' experiences
Adoption of social media as distribution channels in tourism marketing: a qualitative analysis of consumers' experiences
Social media advertising trends in tourism
Local Tourism, Social Innovations
Social media adoption, use, and analytics
The Duality of Social Media in Tourism
Persuading consumers with social attitudes
Social Media Marketing: Engaging with Consumers in Digital Era
Social media in tourism marketing: Travellers’ attitudes and encounters
Analytics of Social Media: Perspective of Country Tourism Office
Organizational Adoption of Social Media in Ethical Fashion