Artikel
The Duality of Social Media in Tourism
Today’s technologies offer many opportunities for communication and for developing the social, political and economic environments. Social media is one of the channels highly used for personal and business communication in our informational society. However, the various facets of the social media may not be employed in the same manner for the needs of the individual as they are for the needs of the businesses aiming to develop in the tourism sector. This paper aims to identify which of the social media platforms are appropriate for being used for personal purposes and which are more suitable for developing a business in tourism, amongst the users of social media. The paper bases its conclusions on a survey applied on a sample of Romanian young people (18 – 35 years old) involved in tourism business environment, as according to research in the field such as Lenhart, Purcell, Smith and Zichur (2010) and Cabral (2011) this is the most active segment in social media. The findings presented in the paper result from the analysis of the survey responses and they indicate that all four types of social media platforms taken into account: social networks, blogs, micro-blogs and video file sharing platforms are used for both personal and business purposes. However, inside each of the four types of platforms surveyed there were noticed certain preferences, from the point of view of users’ interests in communication: personal purpose communication or business in tourism purpose communication.
- Language
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Englisch
- Bibliographic citation
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Journal: Amfiteatru Economic Journal ; ISSN: 2247-9104 ; Volume: 16 ; Year: 2014 ; Issue: Special No. 8 ; Pages: 1288-1297 ; Bucharest: The Bucharest University of Economic Studies
- Classification
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Wirtschaft
Transactional Relationships; Contracts and Reputation; Networks
Open Source Products and Markets
Firm Organization and Market Structure
Sports; Gambling; Restaurants; Recreation; Tourism
Information and Internet Services; Computer Software
- Subject
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social media
business in tourism
communication
social networks
video file
- Event
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Geistige Schöpfung
- (who)
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Maiorescu, Irina
Dina, Razvan
Pamfilie, Rodica
Zgura, Daniel
- Event
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Veröffentlichung
- (who)
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The Bucharest University of Economic Studies
- (where)
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Bucharest
- (when)
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2014
- Handle
- Last update
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10.03.2025, 11:42 AM CET
Data provider
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. If you have any questions about the object, please contact the data provider.
Object type
- Artikel
Associated
- Maiorescu, Irina
- Dina, Razvan
- Pamfilie, Rodica
- Zgura, Daniel
- The Bucharest University of Economic Studies
Time of origin
- 2014
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