Artikel
Factors that influence the adoption of the Internet of Things in tourism by Romanian consumers
The study examines the causal relationship between the level of IoT adoption in tourism services and trust in these systems, on the one hand, and individual internal consumer behaviours, on the other. Influencing factors are grouped into six categories: awareness, confidentiality and safety, cost, convenience, social influence, and habits. Each category is described by several items, and the correctness of their aggregation is tested with the Cronbach's alpha coefficient. The dependent variable is defined on an ordinal scale, to be able to progressively evaluate the degree of IoT adoption. The research methodology uses the ordered multinomial logit model, applied to a database of 431 tourists from Romania. The main results show the significant influence of behavioural variables related to awareness, convenience, habits, and cost. Among the socio-demographic factors, the role of age and education was highlighted. The conclusions of the study make policy recommendations necessary for the development of IoT systems in tourism industry.
- Sprache
-
Englisch
- Erschienen in
-
Journal: Amfiteatru Economic Journal ; ISSN: 2247-9104 ; Volume: 23 ; Year: 2021 ; Issue: 57 ; Pages: 360-375
- Klassifikation
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Wirtschaft
Insurance; Insurance Companies; Actuarial Studies
Single Equation Models; Single Variables: Cross-Sectional Models; Spatial Models; Treatment Effect Models; Quantile Regressions
- Thema
-
IoT
tourism
ordered logit model
TAM model
- Ereignis
-
Geistige Schöpfung
- (wer)
-
Dinu, Vasile
Lazăr, Sorin Paul
Pop, Iustin Atanasiu
- Ereignis
-
Veröffentlichung
- (wer)
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The Bucharest University of Economic Studies
- (wo)
-
Bucharest
- (wann)
-
2021
- DOI
-
doi:10.24818/EA/2021/57/360
- Handle
- Letzte Aktualisierung
-
10.03.2025, 11:42 MEZ
Datenpartner
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
Objekttyp
- Artikel
Beteiligte
- Dinu, Vasile
- Lazăr, Sorin Paul
- Pop, Iustin Atanasiu
- The Bucharest University of Economic Studies
Entstanden
- 2021
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