Artikel

The adoption of the Internet of things by young consumers: An empirical investigation

On the background of theoretical considerations and literature review, this article presents the results of the preliminary study of young consumers about their adoption of the Internet of Things (IoT) - treated as the emerging technology, creating a new quality of information technology usage, despite perceived costs and privacy concerns. The data for the analysis came from purpose sample of 223 young consumers from Eastern Poland via CAWI questionnaire. The primary goal of the research was to explore the adoption of IoT by young consumers in Poland regarding the level of adoption and factors explaining this phenomenon. The main analysis used univariate analysis of variance (UNIANOVA) and covariance-based structural equation modelling (CB-SEM). The current level of adoption of IoT by young consumers looks rather high (80% of respondents used at least one IoT-enabled device), although 78% of owners of IoT devices were not aware of Internet of Things concept. Study participants rather declared the usage of connected things recognised by connecting technology (Wi-Fi, Bluetooth), than the conscious usage of IoT. Among factors influencing IoT adoption the Performance expectancy and Habit constructs, as well as Personal innovativeness in the domain of information technology (PIIT), had an impact on Behavioural intention to use IoT. For some groups of devices, the gender impact was significant. Declared income, including lack of funds as the reason of not to use IoT, was not relevant as an explanatory variable.

Sprache
Englisch

Erschienen in
Journal: Economic and Environmental Studies (E&ES) ; ISSN: 2081-8319 ; Volume: 17 ; Year: 2017 ; Issue: 2 ; Pages: 363-388 ; Opole: Opole University, Faculty of Economics

Klassifikation
Wirtschaft
Technological Change: Choices and Consequences; Diffusion Processes
Consumer Economics: Empirical Analysis
Thema
Internet of Things
IoT
consumers
information technology adoption
preliminary model

Ereignis
Geistige Schöpfung
(wer)
Mącik, Radosław
Ereignis
Veröffentlichung
(wer)
Opole University, Faculty of Economics
(wo)
Opole
(wann)
2017

DOI
doi:10.25167/ees.2017.42.13
Handle
Letzte Aktualisierung
10.03.2025, 11:44 MEZ

Datenpartner

Dieses Objekt wird bereitgestellt von:
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.

Objekttyp

  • Artikel

Beteiligte

  • Mącik, Radosław
  • Opole University, Faculty of Economics

Entstanden

  • 2017

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