Artikel
Marketing and social networks: A criterion for detecting opinion leaders
- Sprache
-
Englisch
- Erschienen in
-
Journal: European Journal of Management and Business Economics (EJM&BE) ; ISSN: 2444-8451 ; Volume: 26 ; Year: 2017 ; Issue: 3 ; Pages: 347-366 ; Bingley: Emerald
- Klassifikation
-
Management
Marketing
Information and Internet Services; Computer Software
- Thema
-
Social network analysis
Marketing
Influencers
- Ereignis
-
Geistige Schöpfung
- (wer)
-
Litterio, Arnaldo Mario
Nantes, Esteban Alberto
Larrosa, Juan Manuel
Gómez, Liliana Julia
- Ereignis
-
Veröffentlichung
- (wer)
-
Emerald
- (wo)
-
Bingley
- (wann)
-
2017
- DOI
-
doi:10.1108/EJMBE-10-2017-020
- Handle
- Letzte Aktualisierung
-
10.03.2025, 11:44 MEZ
Datenpartner
Dieses Objekt wird bereitgestellt von:
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
Objekttyp
- Artikel
Beteiligte
- Litterio, Arnaldo Mario
- Nantes, Esteban Alberto
- Larrosa, Juan Manuel
- Gómez, Liliana Julia
- Emerald
Entstanden
- 2017
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