Artikel

Marketing and social networks: A criterion for detecting opinion leaders

Language
Englisch

Bibliographic citation
Journal: European Journal of Management and Business Economics (EJM&BE) ; ISSN: 2444-8451 ; Volume: 26 ; Year: 2017 ; Issue: 3 ; Pages: 347-366 ; Bingley: Emerald

Classification
Management
Marketing
Information and Internet Services; Computer Software
Subject
Social network analysis
Marketing
Influencers

Event
Geistige Schöpfung
(who)
Litterio, Arnaldo Mario
Nantes, Esteban Alberto
Larrosa, Juan Manuel
Gómez, Liliana Julia
Event
Veröffentlichung
(who)
Emerald
(where)
Bingley
(when)
2017

DOI
doi:10.1108/EJMBE-10-2017-020
Handle
Last update
10.03.2025, 11:44 AM CET

Data provider

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Object type

  • Artikel

Associated

  • Litterio, Arnaldo Mario
  • Nantes, Esteban Alberto
  • Larrosa, Juan Manuel
  • Gómez, Liliana Julia
  • Emerald

Time of origin

  • 2017

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