Konferenzbeitrag
Point pattern analysis: an application to the loyalty networks of chain-stores
At the 41th congress of ERSA., Staufer-Steinnocher (2001) proved that kernel density estimation, a technique of spatial analysis belonging to the point pattern methods, can be usefully applied to geomarketing. Following this point of view, the aim of this paper is to show that other point pattern techniques (center-grahic statistics, global and local autocorrelation indexes, clustering methods, 'nearest neighbour index', 'Ripley's K statistic', etc.) are able to suggest important considerations in marketing researches, making explicit the "geographical knowledge" embedded in available informations. Namely this argument is demonstrated, analysing spatial distributions of big stores chained in a promotional network, finalised to improve fidelity in the consumers.
- Sprache
-
Englisch
- Erschienen in
-
Series: 42nd Congress of the European Regional Science Association: "From Industry to Advanced Services - Perspectives of European Metropolitan Regions", August 27th - 31st, 2002, Dortmund, Germany
- Klassifikation
-
Wirtschaft
- Ereignis
-
Geistige Schöpfung
- (wer)
-
Rabino, Giovanni
Mastrangelo, Lorenzo
- Ereignis
-
Veröffentlichung
- (wer)
-
European Regional Science Association (ERSA)
- (wo)
-
Louvain-la-Neuve
- (wann)
-
2002
- Handle
- Letzte Aktualisierung
-
10.03.2025, 11:42 MEZ
Datenpartner
Dieses Objekt wird bereitgestellt von:
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
Objekttyp
- Konferenzbeitrag
Beteiligte
- Rabino, Giovanni
- Mastrangelo, Lorenzo
- European Regional Science Association (ERSA)
Entstanden
- 2002
Ähnliche Objekte (12)
The relationship between brand loyalty, store loyalty and performance in the retail food sector
The chain store paradox
Retail branding and store loyalty : an analysis in the context of reciprocity, store accessibility, and retail formats
Consumer Search With Chain Stores
Consumer Search with Chain Stores
Lebensmittelmarkt "Point-Store" in Mannheim
The relationship between a satisfactory in-store shopping experience and retailer loyalty
Circulation of loyalty: Relationships between mobile messenger service and offline flagship store
Store Wars: The Chain Tax Movement
Consumer identification with store brands: Differences between consumers according to their brand loyalty
Point pattern matching
Enhancing green loyalty towards apparel retail stores: A cross-generational analysis on an emerging market
The relationship between brand loyalty, store loyalty and performance in the retail food sector
The chain store paradox
Retail branding and store loyalty : an analysis in the context of reciprocity, store accessibility, and retail formats
Consumer Search With Chain Stores
Consumer Search with Chain Stores
Lebensmittelmarkt "Point-Store" in Mannheim
The relationship between a satisfactory in-store shopping experience and retailer loyalty
Circulation of loyalty: Relationships between mobile messenger service and offline flagship store
Store Wars: The Chain Tax Movement
Consumer identification with store brands: Differences between consumers according to their brand loyalty
Point pattern matching
Enhancing green loyalty towards apparel retail stores: A cross-generational analysis on an emerging market
The relationship between brand loyalty, store loyalty and performance in the retail food sector
The chain store paradox
Retail branding and store loyalty : an analysis in the context of reciprocity, store accessibility, and retail formats
Consumer Search With Chain Stores
Consumer Search with Chain Stores
Lebensmittelmarkt "Point-Store" in Mannheim
The relationship between a satisfactory in-store shopping experience and retailer loyalty
Circulation of loyalty: Relationships between mobile messenger service and offline flagship store
Store Wars: The Chain Tax Movement
Consumer identification with store brands: Differences between consumers according to their brand loyalty
Point pattern matching