Artikel
The relationship between a satisfactory in-store shopping experience and retailer loyalty
In this study consumer satisfaction with the in-store shopping experience is used to predict two measures of retailer loyalty. The first measure is an attitudinal measure of loyalty. The second measure is actual buying behaviour – actual sales recorded in monetary terms and in terms of units bought. The results suggest that a satisfactory in-store shopping experience enhances cumulative or ‘overall' consumer satisfaction, which in turn enhances both attitudinal loyalty and behavioural loyalty (actual sales).
- Sprache
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Englisch
- Erschienen in
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Journal: South African Journal of Business Management ; ISSN: 2078-5976 ; Volume: 37 ; Year: 2006 ; Issue: 2 ; Pages: 33-43 ; Cape Town: African Online Scientific Information Systems (AOSIS)
- Klassifikation
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Management
- Ereignis
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Geistige Schöpfung
- (wer)
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Terblanche, N. S.
Boshoff, C.
- Ereignis
-
Veröffentlichung
- (wer)
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African Online Scientific Information Systems (AOSIS)
- (wo)
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Cape Town
- (wann)
-
2006
- DOI
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doi:10.4102/sajbm.v37i2.600
- Handle
- Letzte Aktualisierung
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10.03.2025, 11:45 MEZ
Datenpartner
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Objekttyp
- Artikel
Beteiligte
- Terblanche, N. S.
- Boshoff, C.
- African Online Scientific Information Systems (AOSIS)
Entstanden
- 2006
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