Artikel
Local food shopping: Factors affecting users' behavioural e-loyalty
While most research on electronic commerce has focused on customer behaviour according to websites' functional tasks, consumers are influenced by many other factors such as website content and design, especially in online food shopping. This is the first study that aims to examine which variables best explain satisfaction and behavioural e-loyalty (to return to the website and purchase) regarding online local food shopping. It empirically tested a model with a local food e-commerce website using a sample of 305 real e-buyers. The partial least squares structural equation modeling (PLS-SEM) technique was used to estimate the structural relationships. The findings revealed that all the tasks of a website could be strategically designed to enhance users' loyalty, and stressed the importance of measuring how all website features jointly influence perceived flow and control. This study makes a significant contribution to the consumer literature that deals with local food websites, a subject which is currently under-researched, and the eventual impact on behavioural e-loyalty.
- Sprache
-
Englisch
- Erschienen in
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Journal: Administrative Sciences ; ISSN: 2076-3387 ; Volume: 8 ; Year: 2018 ; Issue: 3 ; Pages: 1-20 ; Basel: MDPI
- Klassifikation
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Öffentliche Verwaltung
- Thema
-
satisfaction
behavioural e-loyalty
e-commerce
local food
PLS-SEM
purchase intentions
revisit intentions
website
- Ereignis
-
Geistige Schöpfung
- (wer)
-
Lopez, Maria Francisca Blasco
Virto, Nuria Recuero
San-Martín, Sonia
- Ereignis
-
Veröffentlichung
- (wer)
-
MDPI
- (wo)
-
Basel
- (wann)
-
2018
- DOI
-
doi:10.3390/admsci8030047
- Handle
- Letzte Aktualisierung
-
10.03.2025, 11:42 MEZ
Datenpartner
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
Objekttyp
- Artikel
Beteiligte
- Lopez, Maria Francisca Blasco
- Virto, Nuria Recuero
- San-Martín, Sonia
- MDPI
Entstanden
- 2018
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