Sustainable consumer behavior: Socio-psychological determinants and promotion measures

Dissertation o. Habilitation

More sustainable private consumption is necessary to achieve the common goal of sustainable development. This dissertation deals with the underlying socio-psychological determinants of sustainable consumer behavior in different domains, based on which promotion measures are recommended to companies and policymakers. Among others, I discuss consumers’ perceptions of their responsibilities for sustainability in contrast to their expectations on governments’ and companies’ contributions. Furthermore, I shed light on a main barrier of sustainable consumption that most consumers support sustainability but their behaviors are, to a decisive extent, driven by other motives such as customer-oriented services or offered incentives, which primarily benefit consumers themselves instead of the sustainability agenda. To tackle this barrier, I develop several promotion measures based on activating psychological concepts such as empowerment and self-determination in a single or multi-country setting. Results of this dissertation serve to more effectively understand consumers’ concerns with sustainable consumption and to add new perspectives to improve tactics to promote sustainable behaviors.

Klassifikation und Themen

• Thema: Wirtschaft

Beteiligte, Orts- und Zeitangaben

• Ereignis: Geistige Schöpfung
• (wer): Yang, Xisi
• Ereignis: Herstellung
• (wer): Kirchgeorg, Manfred ; Velamuri, Vivek K. ; HHL Leipzig Graduate School of Management

Weitere Informationen

• URN: urn:nbn:de:bsz:14-qucosa2-755222
• Letzte Aktualisierung: 14.03.2025, 08:16 MEZ