- Standort
-
Deutsche Nationalbibliothek Frankfurt am Main
- ISSN
-
2367-3869
- Umfang
-
Online-Ressource
- Sprache
-
Englisch
- Erschienen in
-
Munich Business School Working Paper ; 2007-02
- Klassifikation
-
Management
- Schlagwort
-
Marketing
Werbung
- Ereignis
-
Veröffentlichung
- (wo)
-
München
- (wer)
-
Munich Business School
- (wann)
-
2007
- Urheber
-
Prof. Dr. Rennhak, Carsten
Hieke, Marie-Sophie
Sarstedt, Marko
- Beteiligte Personen und Organisationen
-
Munich Business School
- URN
-
urn:nbn:de:101:1-201705035514
- Rechteinformation
-
Der Zugriff auf das Objekt ist unbeschränkt möglich.
- Letzte Aktualisierung
-
15.08.2025, 07:32 MESZ
Datenpartner
Dieses Objekt wird bereitgestellt von:
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Beteiligte
- Prof. Dr. Rennhak, Carsten
- Hieke, Marie-Sophie
- Sarstedt, Marko
- Munich Business School
Entstanden
- 2007
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