Hochschulschrift
Pharmaceutical advertising as a source of consumer self-empowerment : evidence from four countries
- Location
-
Deutsche Nationalbibliothek Frankfurt am Main
- ISBN
-
9783658131333
3658131330
- Dimensions
-
21 cm
- Extent
-
XVI, 378 Seiten
- Edition
-
[1. ed.]
- Language
-
Englisch
- Notes
-
Illustrationen
Alpen-Adria-Universität Klagenfurt, Dissertation, 2015
- Keyword
-
Arzneimittelmarkt
Werbung
Werbewirkung
Verbraucherverhalten
Persönlichkeitspsychologie
Wahrnehmung
- Event
-
Veröffentlichung
- (where)
-
Wiesbaden
- (who)
-
Springer Gabler
- (when)
-
[2016]
- Creator
- Contributor
- Table of contents
- Rights
-
Bei diesem Objekt liegt nur das Inhaltsverzeichnis digital vor. Der Zugriff darauf ist unbeschränkt möglich.
- Last update
-
02.01.2025, 10:40 PM CET
Data provider
This object is provided by:
Deutsche Nationalbibliothek. If you have any questions about the object, please contact the data provider.
Deutsche Nationalbibliothek. If you have any questions about the object, please contact the data provider.
Object type
- Hochschulschrift
Associated
- Koinig, Isabell
- Springer Fachmedien Wiesbaden
- Springer Gabler
Time of origin
- [2016]
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