Brand as an intangible asset
Abstract: Purpose: determine the place and role of brand intangible assets. Methodology: investigations are analytical in nature. Results: The analysis of influence of the brand on a reputation for enterprise approaches to the evaluation of the brand as an asset, specify the value of the brand should be reflected in the balance sheet. Practical implications - these studies can be useful for any enterprise
- Weitere Titel
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Бренд как нематериальный актив
- Standort
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Deutsche Nationalbibliothek Frankfurt am Main
- Umfang
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Online-Ressource
- Sprache
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Russisch
- Anmerkungen
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Veröffentlichungsversion
begutachtet (peer reviewed)
In: Modern Research of Social Problems (2012) 2 ; 9
- Klassifikation
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Wirtschaft
- Ereignis
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Veröffentlichung
- (wo)
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Mannheim
- (wann)
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2012
- Urheber
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Shigina, Natalya Sergeevna
- URN
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urn:nbn:de:0168-ssoar-398824
- Rechteinformation
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Open Access unbekannt; Open Access; Der Zugriff auf das Objekt ist unbeschränkt möglich.
- Letzte Aktualisierung
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25.03.2025, 13:56 MEZ
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Beteiligte
- Shigina, Natalya Sergeevna
Entstanden
- 2012
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