Journal article | Zeitschriftenartikel
Brand as an intangible asset
Purpose: determine the place and role of brand intangible assets. Methodology: investigations are analytical in nature. Results: The analysis of influence of the brand on a reputation for enterprise approaches to the evaluation of the brand as an asset, specify the value of the brand should be reflected in the balance sheet. Practical implications - these studies can be useful for any enterprise.
- Weitere Titel
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Бренд как нематериальный актив
- ISSN
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2218-7405
- Umfang
-
Seite(n): 9
- Sprache
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Russisch
- Anmerkungen
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Status: Veröffentlichungsversion; begutachtet (peer reviewed)
- Erschienen in
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Modern Research of Social Problems(2)
- Thema
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Wirtschaft
Marketing
Evaluation
- Ereignis
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Geistige Schöpfung
- (wer)
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Shigina, Natalya Sergeevna
- Ereignis
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Veröffentlichung
- (wo)
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Russland
- (wann)
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2012
- URN
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urn:nbn:de:0168-ssoar-398824
- Rechteinformation
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GESIS - Leibniz-Institut für Sozialwissenschaften. Bibliothek Köln
- Letzte Aktualisierung
-
21.06.2024, 16:26 MESZ
Datenpartner
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GESIS - Leibniz-Institut für Sozialwissenschaften. Bibliothek Köln. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
Objekttyp
- Zeitschriftenartikel
Beteiligte
- Shigina, Natalya Sergeevna
Entstanden
- 2012
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