Konferenzbeitrag
Complement or substitute? The internet as an advertising channel, evidence on advertisers on the Italian market, 2005-2009
- Sprache
-
Englisch
- Erschienen in
-
Series: 24th European Regional Conference of the International Telecommunication Society, Florence, Italy, 20-23 October 2013
Bezug (was)
Wirtschaft
Entertainment; Media
Information and Internet Services; Computer Software
Advertising
Internet
Media Substitution
Entertainment; Media
Information and Internet Services; Computer Software
Advertising
Internet
Media Substitution
Beteiligte Personen und Organisationen
Gambaro, Marco
Puglisi, Riccardo
Florence: ITS
Puglisi, Riccardo
Florence: ITS
Erschienen
Florence: ITS
- Rechteinformation
-
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft
- Letzte Aktualisierung
-
18.10.2021, 08:57 MESZ
Objekttyp
- Konferenzbeitrag
Beteiligte
- Gambaro, Marco
- Puglisi, Riccardo
- Florence: ITS
Entstanden
- Florence: ITS
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