CSR communication in Spanish quoted firms

Artikel

Humans communicate their activities and performance in several ways (word of mouth, signs, written language, webpage, social networks, etc.). Currently, businesses use different mechanisms to communicate their Corporate Social Responsibility (CSR) activities to foster their reputation, consumer loyalty and social recognition. Meanwhile, sceptic firms use CSR communication as a mere whitewashing strategy. Using a triangulation methodology for Spanish quoted firms (IBEX-35), this paper aims to identify the main CSR communication channels. Our study concludes that CSR communication will undergo constant change due to the evolution of communication mechanisms.

Object Details

• Language: Englisch

References and Relationships

• Bibliographic citation: Journal: European Research on Management and Business Economics (ERMBE) ; ISSN: 2444-8834 ; Volume: 25 ; Year: 2019 ; Issue: 2 ; Pages: 93-98 ; Amsterdam: Elsevier

Classification and Topics

• Classification: Management ; Search; Learning; Information and Knowledge; Communication; Belief; Unawareness ; Corporate Culture; Diversity; Social Responsibility
• Subject: Communication ; Corporate Social Responsibility (CSR) ; Spanish quoted firms ; Triangulation methodology

Contributors, Places and Time

• Event: Geistige Schöpfung
• (who): Cea Moure, Ramiro
• Event: Veröffentlichung
• (who): Elsevier
• (where): Amsterdam
• (when): 2019

Further information

• DOI: doi:10.1016/j.iedeen.2019.02.002
• Handle: http://hdl.handle.net/10419/205794
• Last update: 10.03.2025, 11:45 AM CET