Evaluative Conditioning From the Perspective of the Associative-Propositional Evaluation Model

Abstract: Evaluative conditioning (EC) is defined as the change in the evaluation of a conditioned stimulus (CS) due to its pairing with a positive or negative unconditioned stimulus (US). According to the associative-propositional evaluation (APE) model, EC effects can be the result of two functionally distinct learning mechanisms: associative and propositional learning. The current article reviews the core assumptions of the APE model regarding (1) the defining features of associative and propositional learning, (2) the mental representations resulting from the two learning mechanisms, (3) the processes involved in the behavioral expression of these representations, and (4) the automatic versus controlled nature of the processes underlying EC effects. In addition to reviewing the core assumptions of the APE model, the article reviews relevant evidence to illustrate the theory’s main hypotheses, its explanatory and predictive power, as well as empirical challenges for the theory. https://spb.psychopen.eu/index.php/spb/article/view/2459

Standort
Deutsche Nationalbibliothek Frankfurt am Main
Umfang
Online-Ressource
Sprache
Englisch

Erschienen in
Evaluative Conditioning From the Perspective of the Associative-Propositional Evaluation Model ; volume:13 ; number:3 ; day:20 ; month:09 ; year:2018
Social psychological bulletin ; 13, Heft 3 (20.09.2018)

Urheber
Bertram Gawronski
Galen V. Bodenhausen

DOI
10.5964/spb.v13i3.28024
URN
urn:nbn:de:101:1-2020101416302639416105
Rechteinformation
Open Access; Der Zugriff auf das Objekt ist unbeschränkt möglich.
Letzte Aktualisierung
14.08.2025, 11:01 MESZ

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Beteiligte

  • Bertram Gawronski
  • Galen V. Bodenhausen

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