Digitales Empfehlungsmarketing : Konzeption, Theorien und Determinanten zur Glaubwürdigkeit des Electronic Word-of-Mouth (EWOM)
- Location
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Deutsche Nationalbibliothek Frankfurt am Main
- ISBN
-
9783658010072
365801007X
- Dimensions
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21 cm, 131 g
- Extent
-
VI, 83 S.
- Language
-
Deutsch
- Notes
-
Literaturangaben
- Keyword
-
Unternehmen
Online-Marketing
Kundenmanagement
Produktempfehlung
Beziehungsmanagement
- Event
-
Veröffentlichung
- (where)
-
Wiesbaden
- (who)
-
Springer Gabler
- (when)
-
2013
- Creator
- Table of contents
- Rights
-
Bei diesem Objekt liegt nur das Inhaltsverzeichnis digital vor. Der Zugriff darauf ist unbeschränkt möglich.
- Last update
-
11.03.2025, 12:35 PM CET
Data provider
This object is provided by:
Deutsche Nationalbibliothek. If you have any questions about the object, please contact the data provider.
Deutsche Nationalbibliothek. If you have any questions about the object, please contact the data provider.
Associated
- Lis, Bettina
- Korchmar, Simon
- Springer Gabler
Time of origin
- 2013
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Der Einfluss von electronic Word of Mouth auf Konsumentenvertrauen am Beispiel der Mobilfunkbranche 2019
Einflussfaktoren auf die Glaubwürdigkeit von electronic word-of-mouth
Electronic word of mouth about medical services
Electronic word-of-mouth : a systematic literature analysis
Word-of-mouth communication
The impact of electronic word-of-mouth on consumers and firms
The Impact of Electronic Word-of-Mouth on Consumers and Firms
The role of electronic word of mouth marketing in new product launch
Deterrence through word of mouth
Deterrence through word of mouth
Effects of Sociodemographic Variables on Electronic Word of Mouth: Evidence from Emerging Economies
The impacts of brand experiences on customer satisfaction and electronic word of mouth
Der Einfluss von electronic Word of Mouth auf Konsumentenvertrauen am Beispiel der Mobilfunkbranche 2019
Einflussfaktoren auf die Glaubwürdigkeit von electronic word-of-mouth
Electronic word of mouth about medical services
Electronic word-of-mouth : a systematic literature analysis
Word-of-mouth communication
The impact of electronic word-of-mouth on consumers and firms
The Impact of Electronic Word-of-Mouth on Consumers and Firms
The role of electronic word of mouth marketing in new product launch
Deterrence through word of mouth
Deterrence through word of mouth
Effects of Sociodemographic Variables on Electronic Word of Mouth: Evidence from Emerging Economies
The impacts of brand experiences on customer satisfaction and electronic word of mouth